Ahrefs

ahrefs.comcontributed by Samuele Ongaro

KEEP IT

The value is the network, the data or the infrastructure. Keep paying.

A search-engine research toolset built on its own web crawl: backlinks, keyword volumes, competitor rankings and site audits from an index of the whole web.

Promptfree, for everyone, and the only version there is
Do not build this. The product is a crawl of the entire web, and you cannot have one.

Backlinks pointing at your competitors, keyword volumes from clickstream data, rankings measured across millions of queries — every one of those comes from an index built over years at enormous cost. No amount of good code substitutes for it.

WHAT TO DO INSTEAD
- Keep the subscription if you genuinely use the competitive data. That is what you are paying for
- If you only ever look at your own site, cancel it. Search Console gives you your own queries, impressions, positions and backlinks for nothing, straight from the source, and it is more accurate about your own site than any third party

WHAT YOU CAN BUILD, AND SHOULD

A technical audit of your own site, which is the part that needs no index at all. Node 20+, undici, a real HTML parser, SQLite for the crawl store, run locally or in CI:

- Crawl your own site politely, obeying robots.txt, and record every page, link, redirect and resource
- Broken internal links with the pages that link to them — the most valuable output and worth running weekly
- Redirect chains and loops, orphan pages, pages more than a few clicks from the home page
- Duplicate or missing titles, descriptions and h1s, and lengths outside what gets truncated
- Canonical problems: missing, pointing at a redirect, pointing off-site, or disagreeing with the sitemap
- Pages in the sitemap that nothing links to, and linked pages missing from the sitemap
- Images without alt text or dimensions, and structured data that does not validate
- A diff against the previous crawl: what broke, what was fixed. That report is what somebody actually reads

Then pull your own performance from Search Console's API into the same database, so 'this page lost half its impressions after the redesign' is one query rather than two tabs.

THE ONE-LINE VERSION
Nobody can build the index. Everybody can build the audit, and the audit is where most of the fixable problems are.

What you lose

  • A crawl of the entire web, which is the product and is not something anyone can build
  • Backlink data nobody else has, including links pointing at your competitors
  • Keyword volume estimates from clickstream data you cannot buy

If you would rather not build

  • Google Search Console, free and authoritative for your own site
  • Ubersuggest, for a cheaper research tool
  • Your own analytics, which you already have

What it costs

as published on their pricing page

PlanBilled monthlyBilled yearlyLast read
—$129/mo——

Their pricing page is where these came from. Seeing a different price? Tell us.

The escape hatch

open source · no votes, no paid placement

Metabase

$0

Charts over the Search Console data once you have archived it.

metabase/metabasefree · open source

Umami

$0

First-party analytics for what happens after the click.

umami-software/umamifree · open source

Why this verdict

our own opinion · changed only by a person

12/100

Verdict no at 12, the lowest kind of case here. The index is the product. The useful build is archiving your own Search Console data past its sixteen-month window.

History

tracked since 10 Aug 2026 · nothing is ever overwritten

Interest · last 30 dayspeak 2/day
views01230 Aug4 Sept9 Sept14 Sept19 Sept24 Sept28 Sept
— views— prompt copies none yet— votes none yet

Questions about Ahrefs

answered from the record above

Is Ahrefs free?

No — the plan we track is $129 a month. Lite from around $129/month billed monthly, cheaper annually.

Can you replace Ahrefs by building your own?

KEEP IT. The value is the network, the data or the infrastructure. Keep paying. Replacement score 12 out of 100, build time longer than it saves. Read what you lose before you decide.

How much does Ahrefs cost?

$129 a month on Lite — $1,548 a year. Recorded 10 Aug 2026.

What do you lose by replacing Ahrefs?

A crawl of the entire web, which is the product and is not something anyone can build; Backlink data nobody else has, including links pointing at your competitors; Keyword volume estimates from clickstream data you cannot buy. If any of those carry weight for you, keep paying.

Is there an open-source alternative to Ahrefs?

Yes: Metabase, Umami. The prompt on this page is for when you want it your way instead.

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