Sendy
Replaceable in one session with an AI coding agent.
A self-hosted newsletter application you buy once and run on your own server, sending through Amazon SES. Lists, campaigns, autoresponders and reports.
Build the same shape: your own server, SES underneath. BE FAIR TO IT FIRST - Sendy is a one-off $69. Build only if you want to own the code or avoid PHP STACK - Node, Postgres or SQLite, Amazon SES LISTS - Double opt-in, tags rather than duplicate lists, unsubscribed rows kept forever - One-click unsubscribe with the List-Unsubscribe-Post header CAMPAIGNS - MJML compiled to HTML, plain-text part generated from the same source - Send in batches under your SES rate limit, with retries and a dead-letter table AUTORESPONDERS - A series of steps with day offsets from the subscribe date - One scheduler pass every ten minutes enqueues what is due REPORTS, HONESTLY - Track delivery, bounce and complaint from SNS notifications - Open tracking is a pixel and is unreliable; if you keep it, say so on the report Include the schema, the SNS handler and a README on SES sandbox exit.
What you lose
- A finished application for the price of a dinner, with no monthly bill at all
- Autoresponders, segments and reports already built and debugged
- Bounce and complaint handling wired to SES for you
If you would rather not build
- Sendy itself, which is genuinely cheap
The escape hatch
open source · no votes, no paid placement
Why this verdict
our own opinion · changed only by a person
76/100
Verdict yes at 76, though the honest advice is that a $69 licence is hard to beat on cost. Build for ownership, not savings.
History
tracked since 10 Aug 2026 · nothing is ever overwritten
Nothing recorded yet. This chart fills in once the page has visitors, votes or prompt copies — it will not draw a flat line to look busy.
Questions about Sendy
answered from the record above
Is Sendy free?
No — the plan we track is $5.75 a month. A one-off licence of $69 rather than a subscription; the figure shown spreads that over a year for comparison, and you still pay Amazon SES for sending.
Can you replace Sendy by building your own?
YES. Replaceable in one session with an AI coding agent. Replacement score 76 out of 100, build time one session. Read what you lose before you decide.
How much does Sendy cost?
$5.75 a month on One-off licence — $69 a year. Recorded 9 Aug 2026.
What do you lose by replacing Sendy?
A finished application for the price of a dinner, with no monthly bill at all; Autoresponders, segments and reports already built and debugged; Bounce and complaint handling wired to SES for you. If any of those carry weight for you, keep paying.
Is there an open-source alternative to Sendy?
Yes: Listmonk, Keila. The prompt on this page is for when you want it your way instead.
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