A hosted store: catalogue, checkout, payments, tax, shipping rates and an app ecosystem, with the infrastructure to survive a launch day traffic spike.
Do not build this. A checkout that converts and never falls over is the product, and both halves are the result of enormous scale. Every payment method a buyer expects, in every country, with fraud handling, address validation, tax, shipping rates and a checkout that has been tested against more traffic than you will ever see. And it stays up on the busiest day of the year, which is exactly when yours would not. WHEN TO KEEP PAYING - You sell physical goods to real customers. This is not a close call - Any volume at all, because a checkout that fails during a sale costs more in an hour than a year of the subscription FIRST, LOOK AT THE APPS - The subscription is rarely the largest line. A dozen applications at ten or twenty each, several doing something a theme change would do, is where the money usually goes - Audit them. Removing four is a bigger saving than any platform decision, and it makes the storefront faster — every app injects script into a page you are trying to keep fast WHAT YOU CAN BUILD, AND SHOULD - **A storefront on the platform's own APIs**, if the theme is limiting you. Full control of the front end, with the checkout staying where it is. That gets the speed and the design without touching the part that must not break - **The order-status page**, self-service and linked from the confirmation email. Half of a shop's support volume is 'where is my order', and this removes most of it in an afternoon - **Your own analytics**, first-party, so you are not entirely dependent on what the platform reports - **An export on a schedule** of orders, customers and products into storage you control. Whatever happens to the platform relationship, the customer list is the asset and it should not live only in somebody else's account WHEN A SMALLER SHOP MAKES SENSE A handful of digital products needs none of this. Hosted checkout, a product page and signed download links is a fortnight, and it is under SendOwl elsewhere in this catalogue. Physical goods with inventory, shipping and returns is a different order of problem. THE ONE-LINE VERSION Keep it and audit the apps. Build the storefront and the order-status page, and export your customers on a schedule.
What you lose
- A checkout tested against billions of orders, where a one per cent conversion difference is worth more than the whole subscription
- Tax calculation and filing across jurisdictions, which changes constantly and is not something to own
- Payments, fraud screening and chargeback handling
- An app ecosystem, a theme market and staff who already know the admin
If you would rather not build
- WooCommerce, if WordPress is already there
What it costs
as published on their pricing page
| Plan | Billed monthly | Billed yearly | Last read |
|---|---|---|---|
| — | $39/mo | — | — |
Their pricing page is where these came from. Seeing a different price? Tell us.
The escape hatch
open source · no votes, no paid placement
Medusa
$0A headless commerce backend in Node; you bring the storefront.
medusajs/medusafree · open source
Why this verdict
our own opinion · changed only by a person
14/100
Verdict no at 14, one of the lowest on the site. Not because the code is impossible, but because checkout conversion and tax compliance are worth far more than the fee.
History
tracked since 10 Aug 2026 · nothing is ever overwritten
Questions about Shopify
answered from the record above
Is Shopify free?
No — the plan we track is $39 a month. Basic at $39/month billed monthly, $29 annually, plus card processing fees on every order.
Can you replace Shopify by building your own?
KEEP IT. The value is the network, the data or the infrastructure. Keep paying. Replacement score 14 out of 100, build time longer than it saves. Read what you lose before you decide.
How much does Shopify cost?
$39 a month on Basic — $468 a year. Recorded 10 Aug 2026.
What do you lose by replacing Shopify?
A checkout tested against billions of orders, where a one per cent conversion difference is worth more than the whole subscription; Tax calculation and filing across jurisdictions, which changes constantly and is not something to own; Payments, fraud screening and chargeback handling; An app ecosystem, a theme market and staff who already know the admin. If any of those carry weight for you, keep paying.
Is there an open-source alternative to Shopify?
Yes: Medusa, Saleor. The prompt on this page is for when you want it your way instead.
Related entries
same category first, most replaced first
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