Trustpilot

KEEP IT

The value is the network, the data or the infrastructure. Keep paying.

A public review platform: customers leave reviews on a profile people already search for, with widgets showing the score on your own site.

Promptfree, for everyone, and the only version there is

Collect your own reviews. Understand what you cannot replace.

WHAT YOU CANNOT BUILD
- Trust in reviews you host yourself. A five-star wall on your own site persuades nobody
- People search "company name reviews" and land on a platform. That is the product

WHAT IS STILL WORTH BUILDING

STACK
- Postgres, a signed invitation link, a public page

COLLECTING
- After delivery, email a one-time signed link tied to a real order
- Only verified orders may review. Say so on the page; it is the only credibility you have

PUBLISHING
- Show every review, including the bad ones. A page with no criticism reads as fake
- Reply publicly to negative reviews; the reply is read more than the review

RICH SNIPPETS
- AggregateRating structured data is allowed for reviews you collected yourself, within the guidelines. Read them before adding it

Include the invitation flow, the verification rule and the schema markup.

What you lose

A destination customers already visit when checking whether a company is real
Review verification and fraud detection
Rich snippets in search results, which come from a recognised platform

If you would rather not build

Your own verified review page, for on-site proof
Google Business Profile, which is free
Trustpilot's own free tier

The escape hatch

open source · no votes, no paid placement

Formbricks

Collects the review through a signed link with logic and moderation.

formbricks/formbricksfree · open source

Astro

Renders reviews and the structured data statically.

withastro/astrofree · open source

Why this verdict

our own opinion · changed only by a person

22/100

Verdict no at 22. The software is trivial; the value is a destination people already trust, and that cannot be rebuilt on your own domain.

History

tracked since 10 Aug 2026 · nothing is ever overwritten

Interest · last 30 dayspeak 1/day

0113 Jul18 Jul23 Jul28 Jul2 Aug7 Aug11 Aug

— views— prompt copies none yet— votes none yet

Questions about Trustpilot

answered from the record above

Is Trustpilot free?

No — the plan we track is $259 a month. Plans from around $259/month billed annually; a free tier covers basic profile management.

Can you replace Trustpilot by building your own?

KEEP IT. The value is the network, the data or the infrastructure. Keep paying. Replacement score 22 out of 100, build time longer than it saves. Read what you lose before you decide.

How much does Trustpilot cost?

$259 a month on Plus — $3,108 a year. Recorded 10 Aug 2026.

What do you lose by replacing Trustpilot?

A destination customers already visit when checking whether a company is real; Review verification and fraud detection; Rich snippets in search results, which come from a recognised platform. If any of those carry weight for you, keep paying.

Is there an open-source alternative to Trustpilot?

Yes: Formbricks, Astro. The prompt on this page is for when you want it your way instead.

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