Vidyard

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Build me the sales video tool that replaces Vidyard.

The mechanic is narrow and it works: **record a short personal video, send a link with an animated thumbnail, get told when they watch it.** Build exactly that.

STACK
- Node 20+ with Fastify, server-rendered HTML
- SQLite through better-sqlite3, WAL mode
- MediaRecorder in the browser, ffmpeg on a worker
- Object storage with a delivery network
- Caddy in front

THE DATA MODEL
- videos: id, owner_id, title, path, duration_ms, poster_path, gif_path, status
- shares: id, video_id, token, recipient_label, sent_at, expires_at
- views: id, share_id, viewer_hash, started_at, seconds_watched, max_position, device
- notifications: id, share_id, view_id, sent_at

RECORDING IN THE BROWSER
- getDisplayMedia for the screen and getUserMedia for the camera, composited with the camera in a corner
- **Upload chunks while recording**, not afterwards. A salesperson who records ninety seconds and waits ninety more will stop using it
- An audio level meter and a warning on silence, which is the most common ruined recording
- Re-record before sending, always, because the first take is never the one

THE ANIMATED THUMBNAIL, WHICH IS THE ACTUAL FEATURE
- Three seconds of the video as a small looping GIF or animated WebP, generated with ffmpeg
- **This is what raises the click rate**: a still image looks like an attachment, a moving one looks like a person waiting to talk to you
- Keep it under a few hundred kilobytes or mail clients will not load it, and provide a static fallback because many block animation entirely
- Overlay a play button and, optionally, the recipient's name written into the frame

SENDING AND WATCHING
- A token URL per recipient, so 'who watched' is answerable. One link sent to twelve people answers nothing
- The landing page is the video, large, autoplaying muted with captions, and nothing else competing with it
- Captions from whisper.cpp, because these are watched in offices with the sound off

NOTIFICATIONS, WITH RESTRAINT
- Notify the sender the first time a recipient watches past a threshold — not on every play, and not on the sender's own view
- Include how far they watched. **Watched twelve seconds of ninety is a different fact from watched all of it**, and a notification that hides that is misleading its own reader

WHAT TO BE CAREFUL ABOUT
- Say on the page that views are recorded. A tracked link that pretends not to be is the thing that makes people distrust sales email
- Hashed viewer identity, a retention sweeper, and an expiry on shares

WHAT MATTERS MOST
The animated thumbnail and per-recipient tokens. One gets the video opened; the other makes the data mean anything.